Public Service Announcements
Policy and Guidelines for PCC CampusCruiser
Policy
Pitt Community College’s “Canvassing, Peddling, and Soliciting” policy prevents the canvassing, peddling, or soliciting on the electronic and physical property of Pitt Community College except for approved student organizations, the PCC Foundation, and United Way. However, the policy does allow the posting of notices and announcements when approved by the College’s administration.
Pitt Community College is committed to providing organizations with opportunities to promote their community efforts. One way to do that is through Public Service Announcements (PSA). PCC Campus Cruiser is a tool designed to handle communications such as Public Service Announcements for all employees and students.
The College will permit the electronic communication of PSAs through Campus Cruiser only. PSAs are not to be communicated through GroupWise email or posted on PCC departmental web pages.
Pitt Community College retains the right to refuse publication of any public service announcements that do not satisfy the following guidelines and procedures.
PSA Guidelines
· Events or information should have appeal and value to the PCC audience and/or provide some service or benefit to the community and/or members.
· Events must be located in the geographic region served i.e., Pitt County or Eastern North Carolina.
· Events or information relating to PCC programming or PCC’s mission will receive priority.
You must be a Tax Exempt group.
Organizations requesting a recording of a Public Service Announcement must be
qualified as tax exempt under Section 501-C.
Commercial companies, individuals selling for a personal business or for profit business, and for-profit organizations CANNOT submit a PSA.
Community sales held for charity are welcome. Private and or/commercial yard sales are not accepted.
Class and Military reunions are welcome. Private family reunions are not accepted.
Special church and /or religious events are welcome. Regular services or classes are not accepted.
PSA cannot be used for political purposes; if PSAs have political slants, they will be rejected.
How to Submit a PSA
- All Public Service Announcements should be emailed to cruiser_announce@webmail.pittcc.edu
- PSAs should be submitted at least 2 weeks in advance of the event.
- Listings must include date, time and location with a street address for the event location.
- Also listings must include a contact phone number, and/or email address.
The description wording must contain the word “Benefit” and must indicate the organization that it is benefiting. For example: “This concert is a benefit for Media Alliance and ACHE.”
Reference
price or value
"Tickets are 10 dollars..."; "Student
discounts are available”, “donations will be taken”.
Please use the following format when you write your event announcement.
Event Date(s):
Start Time :
End Time :
Event Title:
Location (street address):
Description:
Event Contact Information (phone number and/or email address)
Avoid the following types of language when you submit your PSA:
Advocacy phrases that directly advocate participation such as “BE THERE” or “JOIN US” are forbidden unless the phrase is framed as a personal appeal. For example: “This is Michael Jones. Please join me on December 15th for …” In that case, the person making the appeal will be liable for any possible litigation surrounding such a message.
NO Calls to Action
"Don't miss it..."; "Get your tickets
now..."; "Visit them online at..."; etc.
NO Inducements
"Free t-shirt for attending..."; "Two
for one drink specials..."; etc.
NO Endorsements
"This is going to be a great show...";
"I love this band..."; etc.
NO Superlative, Qualitative, and Comparative Language
"Great, Wonderful, Best, Biggest, Luxurious,
Exciting..."; etc.
Viewing Public Service Announcements
PSAs will be accessible under “Announcements” from PCC’s Campus Cruiser main page without having to log into CampusCruiser.
