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Cosmetology Partners with Bloom Network

By Alex Freedman
PCC Media Relations Specialist 

Bloom Support Team Member Darcie Mackling demonstrates some of the tools her company's website has to offer PCC cosmetology students, during an announcement event that took place Thursday at Mitchell's Hairstyling Academy in Greenville.

WINTERVILLE—The Pitt Community College cosmetology program has become the first in eastern North Carolina and second in the state to partner with Bloom, an expanding social media network that provides students with tools to find clients, jobs, and showcase their portfolios online.

PCC cosmetology students were first introduced to Bloom on Thursday at Mitchell’s Hairstyling Academy in Greenville, during an event to announce the partnership. Mitchell’s has a contractual agreement with PCC to provide cosmetology instruction, and it was owner Ricky Mitchell who identified the need for cosmetology students to have their own digital footprint online and sought out Bloom.

“We’re moving away from the previous idea of no social media in the classrooms, Mitchell said. “We’re encouraging students to use their cell phones, tablets and other devices to connect to clients and jobs online via social media sites.”

Bloom media specialists were on hand for last week’s announcement and helped walk students through the orientation process.

The Bloom website (www.bloom.com) operates much like a hybrid social media platform, bringing the best of LinkedIn, Facebook and Pinterest together, specifically for the cosmetology niche. Students who sign up for the free professional account get their own personal web address to showcase their work and link to other personal websites, blogs and social networks.