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PCC Launches New TV Marketing Campaign

WINTERVILLE—Pitt Community College recently completed a rebranding campaign “Accelerate Your Future.” The campaign was created and implemented by the Michael Weeks Agency featuring local personality Brent Baker as campaign spokesperson.

The initial launch of Accelerate Your Future features seven PCC degree and certificate programs including Advertising & Graphic Design, Architectural Technology, Computer Integrated Machining, Electronics Engineering Technology, Therapeutic Massage, Healthcare Business Informatics, an University Transfer Programs.

Partnering with the Michael Weeks Agency, PCC worked to highlight educational offerings while increasing awareness of over 4,000 classes serving more than 24,000 students annually at the College. The campaign will air on local media outlets and is targeted to begin Fall 2015.

“We want the public to know that Pitt Community College is a leader in eastern North Carolina in providing educational programs that prepare students for excellent careers,” said Susan Nobles, PCC’s Vice President of Institutional Advancement. “The ‘Accelerate Your Future’ campaign focuses on the college’s ability to help students gain an advantage in their career opportunities.”

The Michael Weeks Agency is a marketing, advertising and public relations firm serving a variety of clients throughout the region. Brent Baker is one of several spokespeople represented by the Agency.

Pitt Community College is located in Winterville, NC providing access to dynamic learning opportunities designed to foster successful career preparation, higher education transfer, community involvement, and global engagement.


07/20/2015